Although Maejo University (MJU) is an agriculturally-based higher education institute, MJU also aims to be a university that connects with people, communities and countries in everyday life. The University of Life is MJU’s target to serve the global community with the following emphases:

1. Agriculture-based Development

1. Good agricultural practice


2. Food safety and security


3. Sustainable food production


4. Organic agriculture


5. Accredited livestock production and fisheries


6. Standards for agricultural production


7. Reduction in production & transaction costs

 2. Nature and Environmental Conservation

1. Environmentally sustainable agriculture


2. Sustainable forest management

 3. Tradition and Culture Preservation

1. Maejo’s


2. Lanna’s


3. Thailand’s

 4. Promotion of Morality and Good Governance

1. Discipline


2. Morality


3. Ethics

1. 
   
   Green and smart technology